Custom Dashboards
Live financial dashboards built for how you actually run the business — cash runway, margins, receivables, recurring revenue. Real code on Azure, not an off-the-shelf report.
Sales & Financial Analytics · Custom Dashboards on Microsoft Azure
From Ambiguity to Clarity — Squared.
AM2 Analytics turns noisy sales and financial data into confident decisions — custom, live dashboards and business apps, built as real code on Microsoft Azure and owned by you. They refresh every day without you lifting a finger. Insight. Performance. Growth.
Revenue Overview
Live
Cash runway
11 mo
Auto refresh
Daily· 24×7
Numbers stay current — nobody exports a thing.
Revenue impact
Impact ($)
Confidence
- Yours
- You own the code
- Daily
- Automated refresh
- Zero
- Per-seat fees
- Data
- At your fingertips
Revenue Overview
Live
Cash runway
11 mo
Auto refresh
Daily· 24×7
Numbers stay current — nobody exports a thing.
Revenue impact
Impact ($)
Confidence
Our flagship instrument
The FP&A dashboard that explains itself.
See a number that's off and want to know why? Click the variance and the dashboard tells you the reason — tied back to your own books, to the dollar. It's the plan-vs-actual view a finance team lives in, made so anyone can read it: no analyst to interpret it, no report to export.
- Click any variance — it explains the reason in plain language.
- Every figure ties back to your books, reconciled to the dollar.
- Runs in any browser — no Power BI, no per-seat licensing, nothing to install.
Launch the live demo Interactive · synthetic data · opens in this tab
Monthly plan vs actual
Financial performance — this month
| Line | Plan | Actual | Var |
|---|---|---|---|
| Revenue | 4,200 | 4,061 | −139 −3.3% |
| Gross margin | 1,890 | 1,842 | −48 −2.5% |
| Operating exp. | 1,140 | 1,197 | −57 −5.0% |
| EBITDA | 750 | 645 | −105 −14.0% |
| Cash on hand | 2,300 | 2,418 | +118 +5.1% |
$000s · synthetic sample
Why this variance?
Operating expense ran $57K over plan — driven by three one-off contractor invoices in field services. Two are non-recurring; the third repeats next month. Traced to the source ledger entries.
Compounding clarity
Where insight compounds. Confidence grows. Impact multiplies.
Every engagement follows one arc — Uncover, Understand, Decide, Grow. The bars are your revenue and impact; the curve is your decision confidence. They climb together until they cross at the AM2 Moment — the inflection where governed, automated analytics turn ambiguity into clarity, and clarity starts to compound.
One source of truth
Your numbers live in five tools that don't talk. We make them one.
QuickBooks, spreadsheets, and the apps you run the business on — today each holds a piece of the picture, and nobody sees the whole. We wire every source into one governed pipeline on your own Azure tenant, so a scattered mess of exports becomes a single live dashboard that answers every question in one place.
- Every source connected — nothing left in a spreadsheet silo.
- One governed model, reconciled to source, that you own outright.
- From ambiguity to clarity — the whole picture, refreshed daily.
Why AM2 Analytics
Real code on Azure, end to end — no glue code, no surprises.
Most analytics projects stall because the data lives in five tools that do not talk to each other. We build the whole thing — data, dashboards, apps, and automation — as one clean, source-controlled system on Microsoft Azure, running in your own tenant. No off-the-shelf report to outgrow, and no per-seat licensing to pay forever.
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Own your solution
Everything is built as code in your own tenant. No per-seat licensing, no proprietary lock-in, no third-party data processors.
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Secure by design
Role-based access, source control, and a tested deployment path baked in from the first line of code.
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Fixed-fee clarity
Scoped engagements with a clear deliverable and price — no open-ended hourly billing.
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Runs itself
Automated refresh and alerting mean insights stay current without anyone exporting a thing.
What we do
Services built around your data
From a single dashboard to an end-to-end data platform, we meet you where you are.
Business Apps
Web apps that replace spreadsheets and email chains — capture, approvals, and everyday operations in one place. Fast to ship, and yours to own.
Automation
Your dashboards refresh and your alerts fire on their own — no one exports a thing. The quiet plumbing that keeps every number current.
Data Foundation
A reliable home for your numbers on Azure SQL, with pipelines that pull from QuickBooks and your other systems, clean the data, and keep it trustworthy day after day.
Built to Own
Everything ships as clean, source-controlled code in your Microsoft tenant — no per-seat licensing, no proprietary lock-in. The dashboard is an asset on your books, not a subscription.
- One source of truth
- 1
- Every system, one governed model
- Refreshed for you
- 24×7
- Numbers current, nobody exports a thing
- Per-seat fees
- 0
- You own the code, not a subscription
- Yours to keep
- 100%
- Source-controlled in your own tenant
- Clarity compounds.
- Confidence grows.
- Impact multiplies.
The AM2 Process
From raw data to compounding clarity.
Five steps take you from scattered sources to self-updating insight — where confidence grows and impact multiplies.
- 1
Discover
We map your sources, metrics, and the decisions hiding in the noise.
- 2
Connect
Every source is wired into one governed pipeline on your tenant.
- 3
Transform
We model the data into a trusted, certified source of truth.
- 4
Visualize
It surfaces in live, custom dashboards your teams actually trust.
- 5
Grow
Automated refresh and alerts keep insight compounding over time.
- Focused on what drives results
- Built for decision makers
- Partnered for long-term growth
- Committed to measurable impact
Ready to put your data to work?
Book a free 30-minute discovery call. We'll map your data sources, identify the highest-impact dashboard or automation, and scope a fixed-fee engagement.